Nowadays, the amount of data collected has increased considerably since data retrieval from all kinds of processes / machines / people has become very easy. It is no longer possible to understand this amount of data by looking at an Excel table. For this purpose, many Business Intelligence (BI) applications have been developed that you can access from your computer or cloud. Business Intelligence applications offer us the opportunity to quickly analyze this amount of data visually. The infographic below briefly explains the benefits of business intelligence. You can find evidence of these benefits in the following details:
Allows you to make quick decisions. It takes 13 milliseconds for the human brain to process an image.
Visual information is much easier to remember. People who participated in a research had a 90% recall rate 3 days after seeing a visual. For written information , this rate was 10%.
Visual information is easier to understand. While the median success rate in using visual + text to explain a topic is 89%, this rate is around 40% when only text is used.
Colors make information easy to remember. Color image recall rate is 5-10% higher than colorless ones regardless of display time.
Visual information is easier to process. While our brain can process approximately 36000 visual messages in an hour, this number is approximately 15000 for written words.
This is just the tip of the iceberg. For more detailed information on the subject, please contact.